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GEO SEO (Generative Engine Optimisation) prepares your website for visibility across AI-driven search platforms like ChatGPT, Perplexity, Google Gemini and AI Overviews.
Unlike traditional SEO, which focuses on ranking in Google SERPs, GEO SEO ensures your content is discoverable, understandable, and cite by generative AI systems.
No. GEO SEO complements SEO. Enhancing schema, website structure, and metadata often improves both your Google rankings and AI visibility simultaneously.
GEO SEO improves visibility in Google Search, Google AI Overviews, ChatGPT (via Bing retrieval), Perplexity, Google Gemini, and other emerging AI-driven search interfaces.
Yes. Local businesses benefit from clearer entity definitions and schema that help AI systems associate their brand with verified locations and services.
You'll typically see faster indexation in Google Search Console, increased impressions, andimprove AI visibility (such as brand mentions or citations in AI platforms).
Most websites see measurable visibility within 4 to 6 weeks, with full AI recognition and organic lift typically achieved within 3 to 6 months.
We combine AI query testing, citation tracking, and structured data validation to determine when and how your content appears in generative search results.
We measure the time between publishing a page and when it first receives impressions in Google Search Console. GEO SEO improvements often reduce that time by 80% of more.
Rarely. Most optimisation happens within metadata, schema, and entity definitions. Design changes are only recommended if they affect technical clarity, crawlability, or are required to help provide further context for search engines and AI systems.
Yes. By improving content clarity and AI interpretation, GEO SEO helps preserve organic CTRs even when AI Overviews reduce direct search clicks.
Additionally, refreshing copy to align with intent has helped our clients increase conversions.
We implement schema.org markup (such as Organization, Service, Article, FAQPage, and WebPage) in JSON-LD format to help AI systems correctly interpret your brand and content.
Validation ensures your schema is error-free, readable, and trusted by seach engines and AI systems. This increases the change your content will be cited or featured in AI-generated answers.
Yes. Platforms like Perplexity and Gemini attribute sources when they detect clear, structured, and verifiable information. GEO SEO improves this likelihood by strengthening contextual signals.
We've observed that ChatGPT's base model updates every few months, but it's web retrieval updates daily. Google Gemini and AI Overviews update in real time, while Perplexity refreshes citations every 24 hours (estimated).
No, but we recommend quarterly reviews. AI systems evolve, and schema standards occasionally update. Regular validation ensures your data remains aligned with emerging standards.
Every engagement begins with an AI Visibility Audit that identifies how your site currently appears across search engines and AI systems. We then create a roadmap based on your goals and industry.
Both. Some clients prefer one-time audits and schema implementations, while others choose ongoing monthly optimisation for continuous improvement and AI tracking.
Pricing depends on your site's size, complexity, and goals. Key variables include schema volume, content depth, and visibility tracking requirements.
Yes, we serve clients in Australia, the United States, New Zealand, and the United Kingdom. Our processes follow global web standards for schema and AI compliance.
We offer quarterly reviews, structured data health checks, and AI visibility monitoring. Clients receive detailed reporting and recommendations as AI systems evolve.
Partner with us and future proof your business in the new world of AI search.
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