Should You Put Your Prices on Your Website?
Publishing your prices lifted 83% of one client's cost queries in the rankings. Clicks barely moved. Here's why it's still…
From Page Two to the Local Pack: How…
Top three rankings went from 58 to 147 in five months. No new content, no ad spend, one backlink. Here's…
Your Rankings Doubled and Your Traffic Did Not…
Rankings up, traffic flat? The visibility moved to local packs and AI Overviews, which don't produce website clicks. Here's what…
Topical Authority Doesn’t Mean What You Think It…
HubSpot lost around 75% of its organic traffic by publishing outside its lane. After Google's March 2026 update, staying in…
GEO for Local Businesses: How to Show Up…
Customers now ask AI for a reliable local business, and it names one or two. Here's how to make sure…
SEO vs GEO: What’s the Difference and Do…
Two acronyms. Two different jobs. Here is what SEO and GEO each actually do, and whether your business needs to…
llms.txt Explained: The Simple File That Helps AI…
If you have been keeping an eye on AI search lately, you may have come across the term “llms.txt file.”…
Re-Optimising Your Blog Posts for AI Discoverability
Learn how to re-optimise your old blog posts to boost AI discoverability and improve online visibility.
Zero Click Searches and Your Organic Traffic
Learn how AI Overviews are driving zero click searches and what you can do to stay visible online.
How AI Search is Impacting Small Businesses (and…
AI search is reshaping how small businesses get found online. Learn how to stay visible and cited.
From Keywords to Entities: How to Get Cited…
Learn how to move beyond keywords to make your brand visible in AI search.